The countdown is on... RIT-48 has begun.
Students that compete have until Sunday to pitch a plan and launch a website or mobile app. 20 teams are competing for more than $2,000 in prizes. The crazy part is that they're doing in 48 hours what takes some businesses years.
"There is not a lot of time, they are still in school and they just have to work as hard as they can. The advantage of doing this is that they can find out if something is gonna work before they go out into the real world," says RIT-48 lead Matt Gardner.